*Algorithms, Worked Examples, and Case Studies By John D. Kelleher, Brian Mac Namee and Aoife D’Arcy*

#### Fundamentals of Machine Learning for Predictive Data Analytics

Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context.

After discussing the trajectory from data to insight to decision, the book describes four approaches to machine learning: information-based learning, similarity-based learning, probability-based learning, and error-based learning. Each of these approaches is introduced by a nontechnical explanation of the underlying concept, followed by mathematical models and algorithms illustrated by detailed worked examples. Finally, the book considers techniques for evaluating prediction models and offers two case studies that describe specific data analytics projects through each phase of development, from formulating the business problem to implementation of the analytics solution. The book, informed by the authors’ many years of teaching machine learning, and working on predictive data analytics projects, is suitable for use by undergraduates in computer science, engineering, mathematics, or statistics; by graduate students in disciplines with applications for predictive data analytics; and as a reference for professionals.

#### Look Inside

- Table of Contents
- Sample Chapter: Chapter 4 Information-based Learning
- Sample Chapter: Chapter 10 Case Study: Galaxy Classification

**Extra Resources**

- Solutions to Selected Exercises
- Code for all examples – coming soon
- Data for all examples -Click HERE to download

**Instructor Resources**

- Complete image set – Click HERE to download

- Slide set – Download PDF slides | Download Latex source
- The Alpha and Omega of Predictive Analytics Projects – Click HERE to download
- Full exercise solution set available by request from MIT Press

#### Buying Options

Buy now from the MIT Press Website

**John D. Kelleher** is a Lecturer at the Dublin Institute of Technology, and a founding member of DIT’s Applied Intelligence Research Center.

**Brian Mac Namee** is a Lecturer at University College Dublin.

**Aoife D’Arcy** is CEO of The Analytics Store, a data analytics consultancy and training company.